3349 Monroe Ave, Rochester, NY 14618
(585) 424-6220




January 22, 2021 – ROCHESTER, NY – Pittsford Plaza announces the opening of Body Fuel at the east end of the plaza. A locally owned shop, Body Fuel is known for their innovative, state-of-the-art health food products.

This new 2,834 sq ft space is their second location, the first is in Webster. Founded in 2017, Body Fuel is owned by husband-and-wife duo, Bobby and Brigitte. “We started this business with the intentions of doing something that we loved, staying fit with healthy lifestyles. We came up with the idea of our shop while vacationing in the Virgin Islands. Body Fuel was created with a "Good Vibe" feel and "Hang Loose" attitude. We wanted people to feel like they are on vacation doing something good for their bodies…”

Next door to SPENGA, A fitness gym new to the plaza in fall 2020, Body Fuel offers specialty protein shakes, real fruit smoothies, pre- and post-workout drinks, fresh juices, protein bars, and their famous açaí bowls. All protein powders used are GF and Non-GMO, products are free of added and processed sugars and artificial flavors. House favorites include Riggies PB Cup and Banana Batter Protein shakes. Body Fuel will introduce more flavors and selection at their new location!

“We are thrilled to welcome Body Fuel to Pittsford Plaza. Body Fuel is a terrific addition to the plaza mix and shoppers have been eagerly following their opening,” says Pittsford Plaza General Manager, Jay Wilmot.

Body Fuel will be holding their Grand Opening on Monday, February 1. To celebrate, the first 50 customers will receive a free shaker bottle. Body Fuel is the sixth new store to open in the plaza within the last year; Goldfish Swim School, Deka Lash, Five Below, Under Armour, and SPENGA opened in the second half of 2020.

To contact Body Fuel, please call their store at 585-465-3249.