October 10, 2025 – ROCHESTER, NY – Pittsford Plaza is thrilled to announce the grand opening of Ulta Beauty, the largest beauty retailer in the U.S. The new store occupies a 12,524-square-foot space below TJ Maxx and offers an extensive collection of cosmetics, fragrance, skin care, hair care, and beauty services. Ulta Beauty’s Pittsford Plaza location marks its fifth in the Rochester area.
Since its founding in 1990, Ulta Beauty has redefined the retail beauty experience by bringing all things beauty together in one place. Guests can explore more than 25,000 products from over 600 well-established and emerging brands, along with Ulta Beauty’s own private label.
In addition to its retail offerings, the Pittsford Plaza location includes a full-service salon, where licensed beauty professionals provide hair, skin, makeup, and brow services. Shoppers can also take advantage of Ulta Beauty’s Ultamate Rewards Program, offering exclusive perks and discounts to loyal customers.
To celebrate its grand opening, Ulta Beauty is offering 20% off at checkout for its customers through Sunday, October 12 – no coupon necessary. Some exclusions apply; see store for details.
Ulta Beauty joins a growing list of new additions at Pittsford Plaza. Within the last calendar year, the plaza has welcomed Georgio’s Pizza, X-Golf, and Columbia Factory Store, and recently announced the upcoming arrivals of Cinnaholic and Mamma G’s – set to open later this year.
For more information on the opening of Ulta Beauty, along with other exciting updates from Pittsford Plaza, please visit www.pittsfordplaza.com. For store details, please visit www.ultabeauty.com.
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Pittsford Plaza is the retail heart of the affluent community of Pittsford, NY, a suburb of Rochester, NY. Pittsford Plaza has conveniently served its community for more than 40 years, offering unique fashion and restaurant tenants, as well as lifestyle concept tenants, that cater to the Pittsford customer.
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