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UNDER ARMOUR OPENS AT PITTSFORD PLAZA


8/21/2020

August 21, 2020 – ROCHESTER, NY – Pittsford Plaza announces the opening of Under Armour at the west end of the plaza. A leading sports performance retailer, Under Armour is known for their innovative, state-of-the-art products.

Founded in 1996, Under Armour is the pioneer of performance apparel – engineered and designed to help athletes reach their maximum potential. Using diverse material and advanced technology, Under Amour has trademarked products including HeatGear®, ColdGear®, Charged Cotton®, Armour Bra®, and Coldgear®Infrared; and introduced revolutionary Athlete Recovery Sleepwear. Under Armour has transformed athletic gear while pursuing socially responsible solutions including recyclable materials, minimizing waste, and animal welfare.

“We are thrilled to welcome Under Armour to Pittsford Plaza; Under Armour has long been requested by the Rochester shopper,” says Pittsford Plaza General Manager, Jay Wilmot.

Under Armour’s new 7,017 square foot store will feature footwear, apparel, and accessories for men, women, and kids. This Under Armour offers shoppers their greatest innovations, signature performance, and bestselling gear, plus promotions and sales through Factory pricing. Under Armour will be holding a Grand Opening event next weekend, August 28 – August 30.

Under Armour is the fourth new store to open in the plaza within the last two months; Goldfish Swim School opened in July, earlier this month Deka Lash and Five Below opened.